#Blud Developers Discuss the Cartoon Vampire RPG’s Buffy Inspirations, 90s Cartoons, & Social Media
#Blud is an action RPG with vampiric overtones and is the debut game from Exit 73 studios. In ourreview, we talked about how the game touches on nostalgia, but also brings back some of those classic 90s TV Series vibes as well. It also features a unique usage of social media, as its X/Twitter-like program can be used both to post selfies but also to keep track of sidequests.
Recently, we chatted with the heads of Exit 73 studios to discuss the long journey of #BLUD from short video to full release.
Twinfinite’s Damiano Gerli has been speaking to Exit 73 Studios’ Art and Sound Designer Bob Fox and Writer and Game Producer Gregory Lane.
Twinfinite’sDamiano Gerli: Blud definitely brings some heavy 90s cartoon vibes, what were your inspirations working on Becky and the rest of the cast?
Exit 73 Studios’ Greg Lane:A lot of Becky’s friends fill roles similar to party members of a tabletop RPG. Terrell is the healer, Morgan is the witch, etc… but there’s also a lot of influence from other ‘ensemble’ casts. (Ali would not be such a recurring character if Cordelia didn’t hang out with Buffy first.)
Damiano Gerli: As far as vampire inspiration goes, which were your biggest ones? I definitely feel some Buffy in there, since the overall narrative framework definitely works closely to that of a TV series.
Greg: Buffy for sure. Couldn’t even get through the first answer without going there. Lol. Whilethere is a real Carpentersville in the US, our town name is derived to honor the master of horror,John Carpenter. But yeah – Blade, Lost Boys, all of it seems to be fair game.
Damiano Gerli: How does Twilight and the “shiny vampires” mania, factor in as far as #Blud inspirations go?
Greg: There’s a point in the story where Becky’s mentor tells her she needs to “smite the vampirelord Dragur”, to which she responds “he’s going to be so smitten”. Corey then chimes in with an “Ihope they’re notthatkind of vampires.” We wanted to drive home the idea of killing vampiresinstead of falling in love with them.
Damiano Gerli: This is your first game as Exit 73 studios, have you worked on anything previously gaming-related?
Bob: Our first involvement in the game industry was when we were asked by Capybara Games toanimate all the cutscenes for Cartoon Networks O.K.K.O Let’s Play Heroes! It was one of ourfavorite experiences as an animation studio and they were absolutely amazing to work with. Itdefinitely got us a bit more interested in learning more about the gaming industry.
Damiano Gerli: You mentioned in a post on X that you have been working on the game for several years. How was the journey from the first drawings to the final product?
Bob: #Blud originally started as a pitch for an animated series years ago. We animated ashort testand created a pitch bible, but never really garnered any traction, so we shelved the idea. Later on, we wanted to start testing out making a game and went through a bunch of our old ideas, we eventually settled on Blud. After getting a demo together, we took it to several conventions and kept tinkering with it. We finally were able to land a publisher and had the time to finish our game.
Damiano Gerli: Speaking of gameplay, #Blud is a real time action rpg/adventure, what were/are your favorite games in the genre and how did they come into play when designing the gameplay?
Greg: Legend of Zelda: A Link to the Past was definitely the biggest pillar. The freedom andability to explore a town at your own pace lined up with our project goal of letting players feel likethey’re in a cartoon. For several of our boss battles and mini-games, we reached outside genreconventions, looking to games like Battletoads, Punch Out!, and even Number Munchers.Anything that could hit the mechanics of nostalgia, really.
Damiano Gerli: #Blud also heavily features social media among its gameplay mechanics. What’s your relationship with social media and how did it influence its role in the game?
Greg: Since the name was set from the original series pitch, we wanted to use that as afoundation of worldbuilding. The first draft of the mission log was going to be using the player’snotes app, but we quickly transitioned to social media, since we could have more interactions withNPCs (for sidequests and things like that). We leveraged the hashtags in our social media systemas hints, in case players don’t want to read and parse through the text, or just get caught up at aglance. Personally, I’m a recovering community manager, so I’ve spent an exorbitant amount of time onsocial media. The themes of our relationship with social media play strongly in our game. It’sreally a parallel to the soul-sucking nature of vampires.
Damiano Gerli: the team that worked on #blud is definitely small, with only five people (if I remember correctly). How did you manage the work over several years of game development?
Greg: Yeah, our team is two artists (Chris & Bob) in Long Island, two programmers (Andrew &Cody) in NJ & FL, and myself in Maryland. Pre-pandemic, we went to a lot of festivals and eventstreating them as “mini-milestones” to get work done. During the pandemic, we had the opportunity to partner with Humble Games to pivot to full-time development. (There’s no telling how long we would be at it if we didn’t switch things up!) The 5 of us are all in the same time zone, so we can spend most of the day in a video chat, coming up with ideas or tackling areas of development. It’s been a real delight to get the game into the hands of players after all this time!
#BLUD released on July 12, 2025, published by Humble Games. It is currently available onSteam.
