Netflix’s Games Have Been Played By Less Than 1% Of Its 221 Million Subscribers
It’s worth noting none of Netflix’s games are established gaming IPs; most of them are adaptations based on popular Netflix showssuch as Stranger Things, with designs inspired by popular card games, like “Mahjong Solitaire” and “Exploding Kittens.”
Earlier this year in anearnings call to investors, however, Netflix chief operating officer Greg Peters mentioned the company’s plans to license popular IPs for future games.
“We’re open to licensing, accessing large game IP that people will recognize,” he stated. “And I think you will see some of that happen over the year to come.”
Still, the immediate task at hand is to navigate what Peters describes as an experimental phase and an opportunity for the company to “try a bunch of things” as it aims to “create properties that are connected to the universes, the characters, the stories that we’re building.”
He went on to admit Netflix was “many months and really, frankly, years” into learning how games can keep customers on the service.
Notably,aletter to shareholders last yearnamed Epic Games, one of the biggest video game publishers in the world, as one of two companies (the other being TikTok) presenting the stiffest competition to Netflix.
